OVERVIEW HOW IT WORKS

 

Overview

By logging FullStory Daily activities into Marketo you can leverage product usage information to perform better marketing automation targeting based on app usage data.

 

 

Get the most out of FullStory + Marketo

 

How it Works

Tray.io will pull a daily Data Export from FullStory and aggregate the following fields for each FullStory user based on their sessions that day: - Number of Sessions - Number of Rage Clicks - Number of Dead Clicks - Number of Error Clicks - Number of Suspicious Actions - First Session Time - Last Session Time Tray.io will then push this activity to a Marketo Custom Activity for use as a filter or trigger in your Marketo Smart Lists.

 

 

 

 

Built by: Tray.io

Setup: Turnkey 

Support: support@tray.io 

Version: 1.1 

This integration is enabled and supported by Tray.io and will require a Tray.io license.

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