By logging FullStory Daily activities into Marketo you can leverage product usage information to perform better marketing automation targeting based on app usage data.
Tray.io will pull a daily Data Export from FullStory and aggregate the following fields for each FullStory user based on their sessions that day:
- Number of Sessions
- Number of Rage Clicks
- Number of Dead Clicks
- Number of Error Clicks
- Number of Suspicious Actions
- First Session Time
- Last Session Time
Tray.io will then push this activity to a Marketo Custom Activity for use as a filter or trigger in your Marketo Smart Lists.
This integration is enabled and supported by Tray.io and will require a Tray.io license.
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