Fullstory Partner Program | Marketo

Overview

By logging FullStory Daily activities into Marketo you can leverage product usage information to perform better marketing automation targeting based on app usage data.

Get the most out of FullStory + Marketo

Leverage FullStory Frustration Signals to Recover Your Customers
Add users to Smart Lists in Marketo based on FullStory Frustration Signals. For example, if a user has more than 3 “Error Clicks” in one day add to a “Product Usage” nurture. Or if a user has more than 10 “Rage Clicks” in one day, add to a “Premium Support upsell campaign” and send an alert to your CSM or sales team.

Trigger Smart Lists based on Errors
If a user experiences an error on a trial, demo, or contact form, add them to a Smart List and send automated email.

Identify your Champions and Trigger Nurture Campaigns
If a user logs into your product and reaches a key milestone add to smart list and begin trailer nurture campaign Add a users that spends the most time in the app to a Smart List.

How it Works

Tray.io will pull a daily Data Export from FullStory and aggregate the following fields for each FullStory user based on their sessions that day: - Number of Sessions - Number of Rage Clicks - Number of Dead Clicks - Number of Error Clicks - Number of Suspicious Actions - First Session Time - Last Session Time Tray.io will then push this activity to a Marketo Custom Activity for use as a filter or trigger in your Marketo Smart Lists.

Built by: Tray.io

Setup: Turnkey

Support: support@tray.io

Version: 1.1

This integration is enabled and supported by Tray.io and will require a Tray.io license.

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