At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our self-serve analytics product, companies can analyze how and why their users engage, convert, and retain in real time across web, mobile, and smart devices. Then they can use that data to improve their business and products.


Get the most out of FullStory + Mixpanel

Better products, faster

Gather deeper insights about your product so you can build, measure, and learn quicker than ever.


Powerful analytics for all

Give people at all technical levels the ability to self-serve answers and make data-informed decisions.


Create product-led growth

Know why users convert, engage, and retain so you can make product improvements that they love.







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Product Analytics