Overview

 

Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline, and IoT devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting over 1,200 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. More than 850 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

 

Get the most out of FullStory + Tealium

Single View of the Customer

Tealium is purpose-built to collect data from a wide range of sources, unify it together to form a comprehensive view of the customer across devices and channels, and then make that data available to other systems. That view of the customer can move with your business and customers to wherever it needs to be.

 

More Effective Customer Experience and Marketing

Customers are using more channels and devices than ever and have high expectations for being delivered a consistent customer experience. Customers do not like when they have advertised a product online that they’ve purchased in-store. With Tealium in place, organizations gain a complete view of customer behavior that can be used to drive the most comprehensive customer experience possible without blind spots.

 

Agility

Tealium provides organizations with a tool to build and connect a flexible technology stack that adapts to ever-changing consumer behavior and changing technology trends. By focusing on the data foundation, Tealium's CDP gives businesses the tools to collect data from everywhere and use it anywhere to drive better customer experiences.

 

Democratization of Data

The value of customer data extends throughout any business. Marketing, business intelligence, customer service and beyond all depend on the availability of data to drive the business forward. Tealium's CDP democratizes access to and the ability to leverage customer data across organizational departments and customer touchpoints.

 

Operational Efficiency

The task of integrating point solutions and setting up new technologies and tools used to be resource-intensive, while also not being very reliable as custom solutions can be hard to maintain. Tealium centralizes customer data with maintained turnkey integrations saving hours of integration work. Also, audiences and business rules are set up centrally in one place and can be applied across various tools saving huge amounts of duplicated effort between.

 

 

"Integrating our Tealium Custom Events with FullStory has been a game-changer. Being able to instantly segment by events we already instrumented in Tealium lets us quickly find the sessions that we need to explore in order to truly understand our customer experience. It’s been extremely valuable."

Satyen Motiani

TrueCar

 

 

Customers

 

 

 

 

 

Location:

11095 Torreyana Rd
San Diego, California
92121
United States

Category:
Customer Data Platform