Webtrends Optimize was created in 2000, the first testing and targeting solution in the market and instantly adopted by Microsoft.
The platform has grown exponentially since then, being adopted by countless organisations in Banking & Finance, Travel & Aviation, Retail, etc.
After being acquired by Accelerate Gorup Ltd. in 2018, development of the platform has sky-rocketed with a brand new interface and a customer-driven approach that has seen the birth of features such as Social Proofing, Product Recommendations, Push Notifications, Abandoned Basket Emails etc. - technology spun up quickly with a truly agile approach using extensive experience with Cloud Engineering.
In 2020, Webtrends Optimize continued this client-centric approach, opening up the most comprehensive fully-free tier of any testing tool on the market to make testing and personalisation more accessible to the wider community.