mParticle is the customer data platform of choice for multi-channel consumer brands. Sophisticated product managers, engineers, data analysts, and marketers at companies like NBC Universal, Spotify, and Airbnb use mParticle to integrate and orchestrate their entire growth stack, build a better data foundation, create better personalized customer experiences, and drive product and business decisions across the entire organization. With a fully-managed, scalable, end-to-end customer data pipeline, companies have the data needed to win in key moments of the customer journey. Founded in 2013, mParticle is based in NYC and manages $5 billion in transactions and 500 billion API calls monthly.
How it Works
Turnkey Integration coming soon.
FullStory's integration with mParticle makes it easy to connect customer data collected across all your digital properties to FullStory's platform so that you can build better customer experiences across web and mobile apps.
Across web and native mobile, mParticle SDKs will take care of forwarding the appropriate events and identity to FullStory in a user privacy centric way. And you can ensure that the same events you're using to drive better customer experiences in FullStory are also being correctly mapped across your entire stack of marketing, advertising, analytics and data science solutions.