OVERVIEW HOW IT WORKS

 

Overview

Invoca for FullStory will allow the Invoca user to dive into the digital experience that led to a phone call. From Invoca, you can begin to see Calls with FullStory Session IDs and Session Replay URLs. For any given call, you can click listen to the call recording and then click through to the FS Session Replay to further dive into the experience leading to the call. Now that we capture FS identifiers, we can also now send this information to other platforms both systems integrate with, like Google Analytics. This way you can include Phone Calls in your Web Analytics decision making and optimization.

 

 

 

How it Works

It’s time to install your integration! Follow the steps outlined below: Capture and Store FullStory Session ID & Session Replay URL As part of FullStory’s tracking, FullStory creates and sets a web-session-based unique FullStory Session ID. In order for Invoca to link Calls & Signals to the FullStory tracked session, Invoca must capture the FullStory Session ID. Here are the steps to configuring this in Invoca. 1. Follow these steps: https://invoca.force.com/community/s/article/How-to-create-a-new-Custom-Data-field to create a new Marketing Data field with the following options: Type: Short-text field Partner (API) Name: fullstory_session_id Friendly Name: FullStory Session ID Attribution model: Last Touch 2. Next, let’s update your Invoca Tag to properly utilize your new Marketing Data field. a. In the Marketing Data table, find “fullstory_session_id” and click the “Enabled” slider to enable your -Tag to capture the FullStory Session ID. b. Set the Data Source Type to JavaScript Data Layer. c. In the Data Source Name box insert the required function to capture the value: “window.FS.getCurrentSession()” d. Save and Go Live. Next we need to capture the Session Replay URL. This enables an Invoca user to click through to the FullStory UI and view the session that led to the Invoca tracked phone call. 3. Follow these steps https://invoca.force.com/community/s/article/How-to-create-a-new-Custom-Data-field to create a new Marketing Data field with the following options: Type: Short-text field Partner (API) Name: session_replay_url Friendly Name: FullStory Session Replay URL Attribution model: Last Touch 4. Next, let’s update your Invoca Tag to properly utilize your new Marketing Data field. a. In the Marketing Data table, find “session_replay_url” and click the “Enabled” slider to enable your Tag to capture the FullStory Session ID. b. Set the Data Source Type to JavaScript Data Layer. c. In the Data Source Name box insert the required function to capture the value: “window.FS.getCurrentSessionURL()” d. Save and Go Live. Coming Soon! Invoca to capture FullStory RageClick information. With RageClick events, an Invoca user will be able to see which calls had rage clicks during the digital experience leading to the phone call. This will be helpful for troubleshooting and optimizing potentially problematic digital workflows.

 

 

Related Content

 

 

 

Built by: Invoca

Setup: Manual 

Support: partnerteam@invoca.com 

Version: 1.0 

Contact